Hi!

I'm Melanie Kaplan.

I've spent my career in PR and communications — entertainment, talent, events, consumer brands, impact-driven companies, and nonprofits. Different clients, but all with the goal of figuring out what the story actually is and getting the right people to care about it.

Then I built my own company. oPPal is a peer support platform for new mothers, and I launched it without an agency, budget, or full team, Everything I'd spent years doing for other people, I had to do for myself, with none of the resources.

That's the gap PR Curious exists to fill. Most founders get advice either from agencies who are looking to be hired, or now from the world of social media and sometimes other founders who have gone down the path before. I've sat on both sides, and I can tell you which parts of the playbook actually matter and when they matter.

What I do here: advice. Not execution. I'm not pitching your story, writing your release, or building your media list — which means I have nothing to sell you at the end of a call. Sometimes the honest answer is that you're not ready, or that you don't need PR at all right now. That's easier to say when I'm not trying to sell you the next thing.

There are two ways I am working with founders, builders, marketers, anyone interested and CURIOUS about PR:

The Quick Question (30 minutes, $200) when you know what you're stuck on

Where to Start (60 minutes, $350) when you need bigger answers.

Advice only — no pitching, no press releases, no media lists. That's deliberate. It means I can tell you honestly whether you're ready, whether an agency is worth the money, or whether the next three months are better spent on something else entirely.